The fashion world has a devastating effect on our planet. To illustrate, the global fashion industry causes a quarter of all water pollution, almost as much as the oil industry. In both the cultivation of textile crops and the manufacturing of clothing, tens of thousands of children and adults are forced to do dangerous and unhealthy work for less than living wages. This kind of behavior is the starting point of Paradox of Fashion. Paradox of Fashion is a project that aims to battle overconsumption of clothing, the heaps of discarded clothing, and the associated social and environmental impact. We want to break through behavioral patterns with an online and offline awareness campaign.