Making clothing more sustainable requires a different look at this everyday theme. Only then you can change behavior. With Paradox of Fashion we want to shake people up, encourage them to think, make difficult matters negotiable and stimulate discussion on a daily basis.
We do this by presenting a series of visualised equations about fashion and clothing. By comparing the images duality emerges. Consider the duality between the love of fashion but hating the industry. That you feel wonderful and guilty after a purchase. That repairing the zipper of your favorite pants costs 20 euros, while a new one costs 19.19 euros. That our clothes break more quickly, but we also know less about the skills to repair our clothes ourselves.