In the fashion industry we see many contradictions. We prefer to buy a new item of clothing for every occasion, for example because we feel social pressure or because a new item gives us confidence. The purchase of a garment is easily done with a click of a button. This results in overflowing wardrobes and large amounts of discarded clothing. At the same time, we are aware of the negative impact of this type of behavior on the environment and social conditions, such as child labor. Still, we are sustaining these negative effects with our impulse purchases.